This Is Why Your TikTok Views Are Suddenly Dropping

Used to hit 10k views, easy. Now it’s 7. Maybe 11 if you’re lucky. Comments? Gone. Likes? Ghost town. Engagement? Dead.

And the worst part—nothing changed.

You didn’t change your posting time. Didn’t switch up your content. Didn’t break any rules. You’re still showing up. Still editing. Still trying.

But your videos are going nowhere.

You open TikTok Studio. It says you’re in good standing. “No issues found.”
You post again. Still nothing. It’s like your account hit a wall—and no one told you why.

And it’s not just you.

Creators with 10k, 20k, even 30k followers are saying the same thing. Beauty pages. Music editors. Sports talk. Accounts that were doing 5k–70k views per post just a few weeks ago… now stuck at 9.

Everyone’s guessing. Shadowbanned? Algorithm change? TOS update? Some are blaming a random “under review” label that started popping up in April. Others think TikTok’s just stopped pushing certain accounts altogether.

No answers. No transparency. Just silence—and a dead feed.

One Old Video Can Kill Your Entire Account

Here’s something most people don’t realize: TikTok doesn’t just scan your videos when you post them. It keeps checking them. Days later. Weeks later. Even months later.

And if just one of those older posts gets flagged, everything you post after that can get suppressed.

One creator had a 3-month-old video with 55,000 views. Looked fine. Then out of nowhere, it got flagged for “unoriginal content.” No warning. Just boom, next few posts tanked.

This happens more than you’d think. TikTok runs quiet DQ sweeps (disqualifications) across all accounts every few days. If something gets hit and you don’t catch it, the algorithm stops pushing your stuff to the For You Page.

Worse—TikTok doesn’t tell you.

If your content’s not 100% yours—like if you use reused clips, third-party footage, or remix trends even with your voice or face—it can be flagged. That’s enough to sink your next posts.

Here’s How to Check If That’s Happening

If your views suddenly flatlined, the first thing you need to do is run a manual check.

Here’s how:

1. Open your TikTok profile.

2. Tap the three lines in the top right corner.

3. Go to TikTok Studio → Account Check.

It will scan your last 30 videos—and also your DMs and comment activity. Any of those can get flagged.

If it says “no issues,” that doesn’t guarantee your account is safe. Several creators said they saw “no outstanding issues” and still couldn’t get more than 10 views per post. But

if it does show a flag, that’s your problem.

TikTok refers to flagged posts as “advertisements” for some reason. If support mentions that term, they’re talking about DQs. You can try appealing, but don’t count on a reply.

This whole process is messy and unclear—and that’s probably the point.

Everyone’s Seeing It, Across Every Niche

This isn’t just happening to one type of creator. It’s all over.

One user was running a baseball page with new content every day. Their views dropped from thousands to single digits overnight.

A beauty creator with 13.6k followers said her views fell off right after one video hit 95k. Everything she posted after that flopped. She thought it was just her—until others started saying the same thing.

Another creator in the rock music niche, 28k followers, said he’s never changed his workflow. Pre-recorded songs, edited in Premiere, posted regularly. But now he’s stuck under 100 views.

Someone in the editing tutor niche—completely unrelated to any of the above—also reported the exact same drop.

Different content. Different audiences. Same problem.

A few users mentioned that even viral hits don’t seem to help anymore. One person got 1.6M views on a slideshow. After that, similar accounts started popping up, copying their content—and their own reach vanished. Their next videos struggled to hit 2,000.

“Under Review” Might Be the First Sign

A lot of creators started noticing something weird in late April: the phrase “under review” showing up on their uploads.

That’s when things started to crash.

One user was getting 1k–5k likes per post. Then everything dropped by 90%. Their views haven’t recovered since.

Another said their first “under review” post hit 70k. Everything after that? Dead on arrival.

Even if your videos don’t say “under review” now, some think this was the start of a bigger shift—maybe even a new algorithm.

A few people also mentioned those annoying prompts like “promote this video” popping up on posts that had 0 views. It felt like TikTok was nudging creators toward paying for reach—and punishing anyone who didn’t.

Not confirmed, but a lot of people are seeing the same pattern.

Posting Feels Like Starting from Zero

Another thing that keeps coming up—TikTok pushing your videos like you’re a brand-new account.

People said their regular content barely reached followers. And if they tried something different? It went nowhere.

One person said it’s like TikTok gives your video five minutes in front of a random audience—and then shuts it down. Doesn’t matter how consistent you’ve been. Doesn’t matter what you’ve posted before.

Others said it feels like TikTok reset everything. Your past performance doesn’t count. No momentum carries over. You post—and hope it hits. That’s it.

You could be posting every day, twice a day, and still feel invisible.

Instagram Is Beating TikTok at Its Own Game

One user said they posted the same video to TikTok and Instagram. TikTok gave them 6k views. Instagram gave them over 250k.

Same video. Same edit. Same caption.

That’s a huge gap—and it’s not the only example.

A bunch of creators are starting to say it outright: Instagram is now the better bet for reach. And while it’s never been perfect, it doesn’t seem to be punishing creators randomly the way TikTok is right now.

If your TikTok content is stalling, it might be time to double-post. Just don’t copy-paste.
Use something like Flick to auto-generate a fresh caption for IG. Keeps things clean, and slightly different.

It won’t fix TikTok. But at least you’re not putting all your effort into a platform that keeps ghosting you.

The Algorithm Might’ve Flipped the Rules

Some users think TikTok rolled out a quiet algorithm change that levels the field.

In the old system, your past performance gave you a boost. If you had 20k followers and solid history, TikTok gave your new posts a head start.

That might be gone now.

One person described it like this: everyone lines up at the same starting line—whether you have 5 followers or 500k. Once you post, TikTok watches how the current video performs. Nothing else matters.

And if that’s true, it explains a lot.

It explains why your hits don’t carry momentum. Why even good content is going nowhere. And why your views look like they belong to a brand new account.

So What Can You Actually Do?

Here’s what’s been working (a little) for people who are stuck:

• Run an account check in TikTok Studio. Even if it says “no issues,” it’s the only way to know if you’ve been flagged.

• Stop reusing content—even if you’re editing it. TikTok’s strict now. One reused clip can quietly tank your whole account.

• Post less. Some say after 6 posts a day, TikTok starts hard-capping views.

• Try different content types, not just variations of the same format.

• Double-post to Instagram while TikTok’s broken. At least there, people are still getting views.

• Take a break. A few creators saw improvement after posting nothing for a few days, then returning with something new.

No single fix is guaranteed. But right now, your account needs to prove itself all over again.

And that sucks—but at least now you know it’s not just you.